#Hashtags. News Feed. Trending. Stories. Followers. These are buzzwords that make up our daily conversations. Social media marketing is utilized now more than ever. We continuously witness the overall impact of our social media campaigns; it’s a huge part of our marketing strategy. Whether we are working on our own content calendar or that of a client, we are constantly strategizing the message and our target audience. Just today, one of our clients told our CEO, Christina Di